Advertisingworks

Thursday, 20 May 2010 09:14 |

Professional Design & Build

How your website is constructed - the build - is equally important to the design. You need to make sure that the functionality meets the needs of your business and that the site presents your sales message and your brand effectively. Always remember, your website will be the first port of call for anyone looking to find out more about your business.

Poorly designed websites will turn potential customers away. But, more importantly, well designed websites will increase your sales!

Thursday, 13 May 2010 09:27 |

Sense & Simplicity

Keep your sales & marketing proposition as straightforward as possible. Prospect theory states that the more choices potential buyers have, the more likely they are to do nothing at all.

So, try to review your marketing efforts objectively to ensure that the message is clear, concise and end by focusing on what you want the recipient to do next - your "call to action". If you need a little help with targetting your marketing message, then give Advertisingworks a call today.

Friday, 23 April 2010 09:46 |

E-newsletter Stats

When planning a b2b e-newsletter campaign, you want to have a reasonable idea of what open rates you want/expect to achieve. For an e-newsletter, your open rate will largely depend on three factors: spam rating, graphic content and whether your list is opt-in or opt-out. If your recipient list is opt-in you can expect higher open rates.

As a rule of thumb, the industry standard open rates are 25-35%. If you achieve rates of between 35-50% you have achieved a great open rate and anything above 50% is exceptional. If you are using an opt-out list, the industry average open rate is less than 20%.

Wednesday, 07 April 2010 10:26 |

The Marketing Slant

There’s no great mystery to marketing, but it can be frustrating if you think it is too expensive or if you are going it alone and not achieving the results you’d hoped for. We can help you work out a marketing strategy to get your product or service to market or to expand your customer base. You will receive advice tailored to the needs of your business.

So, if you’re not finding the right customers or you’re fed up wasting time and money on activities that haven’t profited your business, then give us a call. It costs nothing to speak to Advertisingworks and see what we can do for your business.

Thursday, 25 March 2010 09:58 |

Buyer Beware!

I received a marketing email yesterday, which got me thinking - nothing new there then? It contained the line "This is not a sales pitch of any kind", which it clearly was. In a business to business environment, is this good practice? I dare to suggest that to patronise potential customers is not the best way to make your introductions.

At Advertisingworks we are not afraid of sales messages. In fact, it is why we exist; to generate sales for our clients! By creating effective sales messages, we generate better results for our clients and together we make sure your advertising works!

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