Is social media part of your 2012 marketing plan?

As we say farewell to 2011 and hello to 2012, what changes are you planning to make to market your business more effectively?

Undoubtedly, 2012 will see further growth in the rise of social media marketing. Businesses who have not yet engaged with social media need to understand that consumers now search for companies via social media platforms and some 60% of the UK’s online population now use Facebook more than once a day.

It is important to ensure that everything you do in your social platforms integrates efficiently with your company website and complements your overall marketing efforts...

Can your business afford NOT to have a social media presence in 2012?

Another reason to smile...

Fantastic news for our client, Glasgow Smile Gallery, in the inaugural Dental Industry Awards 2011, held at the prestigious Gleneagles Hotel on Friday 25^th November.

Glasgow’s hippest, chicest, friendliest dental practice won the award for “Best Marketing” – a well deserved and thoroughly great result!

Definitely the coolest, and probably the best dental practice in Glasgow!

Not your average dental website either...

Check out their website, Glasgow Smile Gallery or find their latest offers on Facebook.

Our congratulations go out to Corrine Smith who was, this week, awarded her 4th consecutive VOWS Award for "Best Bridal Accessories" at the Hilton Hotel Glasgow. Corrine has an enviable reputation within the wedding industry for providing a great service - and the proof is she comes out top in these consumer-led awards - winning 4-in-a-row! Well done, Corrine, a throughly well deserved achievement.

Corrine sells both off the shelf and fully bespoke pieces, allowing you to create your perfect wedding accessories to match your dress or theme.

For further details see her website or email Corrine at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

We are delighted to be working with Frances Barron at the Dessert Depot on the branding for her new venture, the Handmade Cheesecake Company. The creative juices and passion for product development have been running high at the depot and there are many new and exciting products that need to be expertly tried and tested!

Soon to come….a delicious and tantalising array of handmade cheesecakes and party cakes…perfect for any occasion and a delicious new website also coming soon.

For further details email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

We were delighted to work on brand creation for our new neighbour, From Angelina at Matthew Mark (No. 11 Newmarket Street). From Angelina is Ayr’s newest and finest gift shop, selling an exclusive range of gifts, jewellery and handmade cards.

If you are looking for a special gift or just planning ahead for Christmas, right now would be a good time to visit From Angelina, with an introductory offer of 10% off in store, valid with promotional leaflet until 30^th September 2011. Download Leaflet.

Exciting Recession Busting Franchise

“Kids Bee Happy” is a new UK venture, due to be launched shortly from right here in South Ayrshire. Market testing was successfully carried out last month and franchise packs are presently being finalised.

We were delighted to work with local businessman Alistair Patterson on the branding and exhibition stands and to work alongside other Ayrshire businesses to help get the franchise packs to market.

Good luck, Alistair in your new venture! Not that you’ll need luck –a good idea, hard work and dedication – is always winning formula!

Branding, design and exhibition stands supplied by Advertisingworks Scotland Ltd

See Kids Bee Happy website for more details.

London Fashion Week (18th - 22nd February)

We’ve just output some stunning artwork (posters, display cards and a postcard-style brochure) for Edinburgh based client, Bebaroque who are exhibiting next week at London Fashion Week, Mid Embankment Galleries, Somerset House.

Their designer accessories are worn by A-listers like Kylie Minogue, Britney Spears, Girls Aloud and Christina Aguilera, so I am sure they will be rubbing shoulders with the stars next week. Good luck girls!

Visit their online shop and sale items.

Advertisingworks - more than a name......

It's our philosophy!

Put simply, the first and foremost function of advertising is to sell. David Ogilvy, founder of Ogilvy and Mather, describes advertising as "a reasonably efficient way to sell."

Advertising is an essential part of your marketing strategy - but it sounds expensive, right? Well, it costs nothing to speak to Advertisingworks and see how we can boost your profits. Results (your sales) mean more to us than awards. Together, we'll make sure your advertising works!

Bring your Brand to Life

Videos can be a great way to inject more personality into your brand and bring a product or campaign to life. They can also be a useful tool for directing more traffic to your website and improving your search engine results.

All our video packages include: a half day production shoot, full day edit plus effects, royalty free music, DVD and You Tube file. Additional options include: actors, voice-overs, jingles, script writing and DVD duplication. Contact Advertisingworks on TEL:01292 885777 for more details.

Advertisingworks puts YOU in control

If your company website was designed some time ago, it may have been built using technologies which are now out of date. Or, you may simply think it is time to give the window to your business a fresh look? Additionally, you may require an improved position from your search engine rankings?

Advertisingworks can put you back in control of your website. The result is far more cost-efficient because your website is always as up-to-date as you need it to be, without any extra or hidden charges. Call us today for a no obligation quote on how your web presence could be improved.