The market
There's no great mystery to marketing. Essentially it is the promotion, distribution and selling of a product or service - at a profit. We'll help you draw up a marketing plan which can include creating an identity and packaging, finding your target markets and then reaching that market - effectively.
We're good at it and (promise) we will not blind you with science!
Identity
Every business needs an identity that creates an image of who you are and what you do - your identity is what your business means to customers and potential customers. This can be called 'branding' and goes deeper than a label or a logo.
Your brand is what your business is.