Creative advertising that sells

David Ogilvy said 'If it doesn't sell, it isn't creative' and that's the bottom line on creativity. You'll notice that 'selling' comes first!

Every business needs an identity - who you are and what you do. This is 'branding' and goes deeper than a label or a logo. Your brand is what your business is.

Unless you're selling products through multiple outlets, like Irn Bru, advertising just to build 'the brand' can be a waste of money. Direct response advertising is what Advertisingworks specialises in, and if it’s good it builds your brand as well. Direct response is quite literally getting people to respond to your message by phone, by mail or in person. It sells services, products and gets measurable reactions.

We can write scripts and copy that persuades your customers. Illustrations are used to complement the words, not obscure them. Our aim is to make sure everything we create for you - whether it's printed, broadcast or simply put in the mail - helps you get your sales message across effectively.