Campaigns

The art of joined-up advertising - delivering the message using the right media, at the right price!

We never lose sight of the point of advertising - which is to generate business for you - nor do we lose sight of the fact that it's your money we are spending!

Media Planning

So, you've gone through the design process, the copy is spot on, the artwork appeals and the offer is exceptional. But unless you choose the correct media mix it will all have been pointless.

We know the combination of media - be it press, radio, TV, direct mail, billboards, web or trade press that will hit the target. Within budget.

Press

We are a "fully recognised" Advertising Agency. To achieve this status we have to meet some very stringent requirements and in return can negotiate deals with media world-wide - and have done so. One campaign, for a Grand Cayman based client, involved newspapers in Australia, South Africa and Canada.

There are some smaller design studios who claim to be 'media neutral' when in fact they receive a form of local commission from a small number of publications, but do not meet the standards set by National and International media. You can make your own mind up about this claim!

Broadcast

It used to be simple - there was STV or STV. Now, with countless opportunities in both TV and radio, not to mention the web, you need our specialist media department to cut through jargon of station reach, TSA profiles, Rajar figures, OTH stats and the rest.

We know the difference between advertising and promotions - and how to make them work. And we know how to buy airtime.

Outdoor advertising

We have a close working relationship with a top team of outdoor advertising specialists, who will quickly identify and cost the best sites, be they billboards, buses, taxis or airports.

Needless to say, we also get value for money.

Direct mail

If you want to get in touch with a particular group - say, two car families with a combined income of £60,000, who enjoy gardening and eating out - we can get their number (and name, email address and postcode).

Targeted mailing using alternatives to the Royal Mail not only saves you money, but increases the effectiveness of your message.

New media

The internet has opened up a new world of media opportunities. Some are conventional, such as banners and pop-ups on websites, others, including viral marketing, spread your message through blogs and community websites.

We understand this new media, how to use it effectively and how to monitor results.